Speaking of product design, we can not help but mention the packaging design. This factor helps to motivate customers to buy something product, so many businesses attention to product packaging design. But there are also a number of companies and businesses that think their products are of high quality will attract customers, they are not interested in the form of packaging for that product.
Is that opinion correct? Why are many famous brands like Coca-Cola, Pepsi… spending millions of dollars to get a great product packaging design? Make read the article below and you will have the answer
What is product packaging design?
Product packaging design is a combination of materials, presentation, structure, colors, images and other elements to create visual appeal for communication purposes and advertising strategy of the brand or product. Therefore, product packaging design has made a great contribution to building a strong and consistent brand.
Therefore, many companies are investing heavily in the development of beautiful and meaningful product packaging. It not only protects, describes and recommends the product, it also attracts buyers and insists on branding for the company. However, this is not an easy job.
Why product packaging design important?
The following factors of packaging design will bring the success for product.
1: Design packaging to protect products
This is the first element as well as the most basic of packaging design. It helps to ensure product quality is protected. In many cases, these materials are not good, resulting in significant product degradation, or even damage.
2: Product packaging represents the brand identity image
At this point, the packaging needs to meet two elements: Make a difference in the product image and the material that represents the different levels of the product.
3: Packaging design highlights the product
Compared to the same industry (for example, my business produces fresh water, I will bring my product compare with Coca-Cola, Pepsi …) Packaging must stand out and make others remember. In particular, there are many factors such as illustrations, layout, packaging structure …
4: Packaging design can use many functions
Not only is the display, the design needs to have the functionality, at least in line with the product. For example, the bottle’s lid of laundry soap water is designed to measure, so that users know how much soap water is needed for their needs.
5: Packaging design provides information
After being fascinated by the external appearance, users often have the habit of reading product information to know its function and usage. In addition, many people are very interested in the place of origin of the product should be one of the information needed.
Use our product design tools to optimize your designs, you can see the demo here. Hopefully, the shared knowledge on packaging design will give you a better understanding of this field. Thank you for your time spent on this article