Personalized Products By Custom Print Designs for E-tailing

E-commerce industry is mainly concentrated in FMCG sector including white goods. It is also called e-tailing. This sector is dominated by clothing & apparels, grocery, stationery, printing, consumer electronics, mobiles, computers and other related products/services.
Personalized Products By Custom Print Designs for E-tailing

Nature of E-tailing

E-commerce industry is mainly concentrated in FMCG sector including white goods. It is also called e-tailing. This sector is dominated by clothing & apparels, grocery, stationery, printing, consumer electronics, mobiles, computers and other related products/services. The look and feel of most of the above products can be customized by custom print designs, but very few vendors offer such possibility.

Customers are not loyal to E-commerce vendors

Since many e-commerce vendors are playing in this field without scope of customization, there is very little difference in business models and USP of the vendors. Off course, it is customer-concentric market with little brand loyalty to e-commerce vendors. Customers are loyal to products/services brand rather than e-commerce vendors.

Customization of products/services not present

This sector seriously needs innovation and originality. It is utmost important for e-commerce vendors to increase their product market fit(PMF). Customization of look and feel is a key factor in increasing PMF. It is a very important factor for e-commerce vendors to scale up and grow for effective ROI on capital deployed. Online customers are motivated for shopping by uniqueness in the products/services and the convenience factor to purchase it. In some countries like INDIA, price plays a significant role in online purchases. Customized products/services offer high degree of PMF to e-commerce vendors, if they can be handled seamlessly on online platform. The catch is seamless management of customization. Customization of products/services apart from regular business helps in:
  • – Changing focus of customer from product/service brand to e-commerce vendor, thereby increasing vendors branding.
  • – Differentiation in price factor from other vendors for the same products/services
  • – Mouth-to-mouth publicity
  • – Community-based selling

Products suitable for online customization

    Personalized Products By Custom Print Designs for E-tailing
  • – Invitation materials, business cards, product brochures, banners, posters and other stationery items
  • – T-shirts & apparel with custom print designs
  • – Mugs and kitchen wares
  • – Mobile, laptop, computer and other electronic item covers

How to customize products online to achieve vendor brand loyalty?

Online customization of product/services require effective online tools to change and create new designs. The success of it depends on how intimately and fast can it turn ideas of customer into reality?. Since every person from layman to professional has some degree of creativeness and creativity is a God given gift everybody, the tool must be:
  • – Simple to operate, flexible and to do customization
  • – Should present per-defined templates/library as starting point for designs
  • – Should integrate seamlessly with major e-commerce platforms like Magento, Woo commerce, Shopify, Prestashop, WordPress, Opencart or any other custom shopping cart
  • – Should offer price calculation of designs and prints
  • – Should support print formats like PDF,SVG,PNG,EPS,etc.
Personalized Products By Custom Print Designs for E-tailing

P+ is a tool to achieve it ( Product Design Tools )

P+ is such a tool which satisfies most of the above criteria plus offers many more features related to print customization. It is an independent system which can run on separate database or on the same database of your e-commerce store. It gels seamlessly with your e-commerce store whatever may be the software platform e.g. Magento, Woocommerce, Shopify, Prestashop, WordPress, Opencart or any other custom shopping cart. It offers facility to manage orders, prints, products, artworks, fonts and design templates in one system.

Summary

Definitely, it is a tool which has been designed for E-commerce vendors to maintain brand loyalty.
Articles written by Akhilesh Maurya – He is leading Solutions provider in E-commerce Development from concept to implementation stage which covers technology platform development to Digital Marketing.

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