Building an online storeMany a times, we read about the success stories of online stores and wonder how they started. Well, the bottom line is that all of them started with an idea and the founders’ conviction in the same. If you are convinced about your idea and are willing to invest your time, energy and money into the venture, then you too can be successful. Of course, luck too plays a part, but nothing can replace smart work and perseverance.
The options of providing online products or services are many. And most start on a small scale before actually becoming a big name. While many look at the success and feel that it is easy, it is not really so. A lot of planning and focused implementation has gone into these businesses making them a success.
If you are thinking of starting an online store, there is no better time than now. While earlier, it was tough, nowadays there are lots of platforms and support systems to help you start and keep going. Especially with personalization invading the eCommerce domain, it is viable to start T-shirt online store and build on it.
How to start a T-shirt online store?There are four key factors to look at to start T-shirt online business. They are planning, design, quality and brand. It is but obvious that whatever the business you decide to start, it has to be backed by a solid business plan. Failing to plan is planning to fail. Accidental successes are pure luck and you cannot depend on it always.
PlanningThe key is to start small, especially if you have financial hitches. There is no harm in going in a phased manner. So, in order to start a T-shirt online store, identify what kind of audience you would want to aim for. Perhaps you could start with the kids and then expand to teens and adults etc. Personalized T-shirts are a big rage among the young. They are a much coveted gift option as well.
Once you test the waters, then slowly expand the audience. Starting small does not need too much time or money. If you start locally, then slowly expand into nearby areas. Make sure your business plan is written in this manner, with timely objectives against which success can be measured.
DesignThere is one mantra, ‘Keep it simple’. In other words, there is no need to be extravagant and offer complicated stuff. The most loved products are usually the simple ones. What matters is that the T-shirt that you provide should appeal to the intended audience.
The only way to ensure this is to offer the maximum amount of customization to the customer. Be unique. Let your offering stand out from the crowd, even though it is simple. Catch the eye and capture the minds of the customers through your T-shirts.
While at starting your online business, you should check out our online product designer tool. This product has been built keeping in mind an online apparel store that can cater to the needs of the store owners as well as the customers. Satisfaction on both sides is guaranteed with this tool.
The product designer tool comes with amazing choices of clipart to select from, apart from allowing uploading of photos or changing colors and text etc. It also shows different pricing for different printing options chosen. The customers can even save their design to their dashboard and re-order it later. It can be easily installed into your existing online store without affecting it. Apart from this, it comes with a whole host of rich features that makes it a truly wonderful product design tool, best suited to start T-shirt online business.
QualityIf you are thinking of spending a lot of money on marketing and branding, then think again! To start a T-shirt online store, you don’t really need to do that. It is your very product that will be your marketing tool. Your satisfied customers will be your brand ambassadors. It is a known fact that you cannot resist going in for a good thing when someone known to you suggests it. So it is with kids- they usually pester you to get something their friends have.
So, the most important aspect is to maintain the quality of the product so that you can delight your customers. Quality speaks for itself. It stands out and that is what commands loyalty. Repeat business is assured if you consistently offer high quality products that are competitively priced. Do not ever compromise on quality at any cost.
Concentrate on the T-shirt quality as well as the print quality to ensure a thorough job. If the T-shirt runs color or the design fades in a few washes, then the customer feels let down. It is tough to balance the costing and quality, but with experience and experiment you can find it. Don’t, however, experiment on the customers; experiment with your choices before you launch them!
BrandThe next important thing to keep in mind to start T-shirt online business is the branding. Branding is important and it comes quite automatically, if you ensure quality. There are many choices for customers out there, especially cheap ones. So, you need to spell out and tell them why they should come to you.
Perhaps, you could get a nice logo for your brand that instantly appeals to people’s minds. Choose a name too, with instant recollect. It is important to be recognizable, because cheap imitations always abound.