If it is the first time that you are venturing into a business, then take some time out to understand the fundamentals. A successful business needs much more than an idea and finances. It needs an understanding of the industry, customer preferences, target audience and the risks and rewards therein.
1: Do a thorough market research
The best of business plans start with a thorough market research. In order to have clear cut targets in your business plan for a T-shirt store, you need to investigate the target geography and the audience therein. It involves meeting people, talking to them, observing people and their buying patterns. This can help you understand what sells better, when, and where.
2: Find T-shirt suppliers
The core of the T-shirt business is the material, so find those good T-shirts. The success of your business depends on good quality T-shirts being available in the right quantity at the right time. Hence, survey the suppliers in the region and try out the samples. Check for durability, print output quality and choice of colors and sizes. Tie up with more than one supplier, just to be on the safe side. This helps, especially when your business grows. Negotiate the pricing with each of the suppliers to get the best possible deal. Make sure to check on other aspects also to see if they are responsible manufacturers who take care of the environmental impacts.
3: Use PDP to design T-shirts
The next step is to get your T-shirt collection ready. The best thing that sells about the T-shirt is the design. It is the design that first catches the attention of a buyer. Sometimes we just fall in love with a design. And if we can get customized designs with our own photos or that of our near and dear ones, we willingly pay more for it as well. To get the best designs with customization, use a professional product design tool
For better profits, you should use tools like PDP and prepare your own unique designs that identify your brand. The PDP tool from Magebay provides you many options to pick and choose from clipart and your own photo collection. It allows you to change colors and fonts and add text as well. You can save the design for repeat orders too. It also provides quality print output in many popular formats. You can see its features here
4: Identify point of sales for your T-shirts
The market research done to arrive at the business plan for T-shirt store would have also given you some insights on where to sell your T-shirts. Identify methods like setting up a shop of your own if you can afford it, or tying up with boutiques. You can also explore offering your T-shirts through e-commerce websites who look out for suppliers. You may even choose to create a website of your own and integrate it with Product Designer Pro and sell online on your own.
5: Draft a detailed business plan
The business plan for T-shirt store needs to be a full-fledged one which also mentions the minutest details. It is important to know where you will sell, how, when, whom you will sell to etc. This means you will also have to finalize on your business development and marketing strategies. The best of the marketing strategies nowadays is digital marketing which also includes social media marketing. This does not cost much. Explore these options apart from the local marketing like the newspaper inserts or putting up posters at some strategic places.
You can refer article: Online Marketing Strategies to Increase Sales for Printing Shop
Planning helps in being effective
If you have done well during the planning phase, then half your job is done. What remains is to implement the plan effectively and monitor it periodically for milestones achieved. Hence, when you start a T-shirt printing store, plan well and follow it through to ensure success.